{"title":"Men's","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShop our collection of men's products.\u003c\/p\u003e","products":[{"product_id":"ni-og-sunglasses","title":"NI Original Sunglasses","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe finishing touch. Limited edition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e The NI Original Sunglasses are the accessory that completes every look. A bold, boxy frame silhouette with UV400 premium lenses and the signature NI monogram printed on both arms — designed for the person who wears the brand from head to toe. Unisex, Italian-inspired, and limited edition. Once they're gone, they're gone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBold boxy frame — oversized, architectural, unmistakable\u003c\/li\u003e\n\u003cli\u003eUV400 premium lenses — full protection, zero compromise\u003c\/li\u003e\n\u003cli\u003eSignature NI monogram on both arms\u003c\/li\u003e\n\u003cli\u003eUnisex — flatters all face shapes and sizes\u003c\/li\u003e\n\u003cli\u003eLimited edition — not a permanent product\u003c\/li\u003e\n\u003cli\u003eLightweight frame — comfortable all-day wear\u003c\/li\u003e\n\u003cli\u003eThe perfect complement to any NI set or streetwear look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSize \u0026amp; fit note:\u003c\/strong\u003e One size — unisex fit designed for all face shapes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Black","offer_id":48800057393408,"sku":null,"price":69.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/files\/Screenshot2026-06-03at11.00.53AM.png?v=1780805052"},{"product_id":"t-shirt","title":"NI Abstract Face Tee","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eArt you wear. Culture you rep\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e The NI Abstract Face Tee is where Italian-inspired streetwear meets wearable art. A heavyweight oversized tee featuring a hand-drawn abstract face graphic on the back with the NI monogram at the chest — bold enough to be a statement, clean enough to style with anything. 270 GSM heavyweight cotton means this tee feels substantial, drapes perfectly, and holds its shape wash after wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e270 GSM heavyweight cotton — premium weight, premium feel\u003c\/li\u003e\n\u003cli\u003eAbstract face graphic print on the back — wearable art\u003c\/li\u003e\n\u003cli\u003eNI monogram detail at the chest\u003c\/li\u003e\n\u003cli\u003eOversized relaxed fit — styled to drop\u003c\/li\u003e\n\u003cli\u003eAvailable in White and Black\u003c\/li\u003e\n\u003cli\u003ePre-shrunk fabric — true to size after washing\u003c\/li\u003e\n\u003cli\u003ePairs with NI biker shorts, or your favorite denim\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Black \/ M","offer_id":48808091877632,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48808091910400,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48808091943168,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":48808091975936,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48808092008704,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48808092041472,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/files\/Screenshot2026-06-03at6.01.39PM.png?v=1780631724"},{"product_id":"boxers","title":"NI Performance Boxer 3 Pack","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eLuxury starts from the inside out\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e The NI Performance Boxer 3 Pack brings the same Italian-inspired premium identity to your everyday essentials. 100% cotton with a signature \"Nuovo Inizio\" repeat logo waistband and the NI monogram at the hip — because the details matter even when nobody else can see them. Soft, breathable, and built to last. Three pack means you're covered all week without compromise.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton — soft, breathable, all-day comfort\u003c\/li\u003e\n\u003cli\u003eSignature \"Nuovo Inizio\" repeat logo elastic waistband\u003c\/li\u003e\n\u003cli\u003eNI monogram DTG print at the hip\u003c\/li\u003e\n\u003cli\u003eClassic boxer cut — relaxed fit, full coverage\u003c\/li\u003e\n\u003cli\u003eAvailable in Black, Gold, Forest Green, and White\u003c\/li\u003e\n\u003cli\u003e3 pack — more value, same premium quality\u003c\/li\u003e\n\u003cli\u003eWaist sizing: S (28–30\"), M (30–32\"), L (32–34\")\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSize \u0026amp; fit note:\u003c\/strong\u003e Classic boxer fit. S = 28–30\" waist, M = 30–32\", L = 32–34\u003c\/p\u003e","brand":"My Store","offers":[{"title":"White \/ S","offer_id":48800100548864,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"White \/ M","offer_id":48800100581632,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"White \/ L","offer_id":48800100614400,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ S","offer_id":48800100647168,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":48800100679936,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ L","offer_id":48800100712704,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Animal \/ S","offer_id":48800100745472,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Animal \/ M","offer_id":48800100778240,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Animal \/ L","offer_id":48800100811008,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Camouflage \/ S","offer_id":48800100843776,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Camouflage \/ M","offer_id":48800100876544,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false},{"title":"Camouflage \/ L","offer_id":48800100909312,"sku":null,"price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/files\/Screenshot2026-06-03at6.03.23PM.png?v=1780631692"},{"product_id":"ni-men-shorts","title":"NI Heavyweight Shorts","description":"\u003cdiv class=\"flex-1 flex flex-col px-4 max-w-3xl mx-auto w-full pt-1\"\u003e\n\u003cdiv data-test-render-count=\"1\"\u003e\n\u003cdiv class=\"group\"\u003e\n\u003cdiv class=\"contents\"\u003e\n\u003cdiv data-is-streaming=\"false\" class=\"group relative relative pb-3\"\u003e\n\u003cdiv class=\"font-claude-response relative leading-[1.65rem] [\u0026amp;_pre\u0026gt;div]:bg-bg-000\/50 [\u0026amp;_pre\u0026gt;div]:border-0.5 [\u0026amp;_pre\u0026gt;div]:border-border-400 [\u0026amp;_.ignore-pre-bg\u0026gt;div]:bg-transparent [\u0026amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [\u0026amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\"\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3 standard-markdown\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBuilt heavy. Worn easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e The NI Heavyweight Shorts are the everyday essential for the man who doesn't compromise on quality. 100% heavyweight cotton with a relaxed fit, adjustable drawstring waist, and the signature NI monogram printed at the thigh. Thick enough to feel premium, comfortable enough to wear all day. From the gym to the block — these are the shorts you live in.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% heavyweight cotton — substantial feel, built to last\u003c\/li\u003e\n\u003cli\u003eRelaxed fit with adjustable drawstring waist\u003c\/li\u003e\n\u003cli\u003eSignature NI monogram print at the thigh\u003c\/li\u003e\n\u003cli\u003eAbove-knee length — clean, versatile silhouette\u003c\/li\u003e\n\u003cli\u003ePre-shrunk fabric — true to size after washing\u003c\/li\u003e\n\u003cli\u003eSide pockets — functional and clean\u003c\/li\u003e\n\u003cli\u003ePairs with NI Abstract Face Tee or any NI top\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSize \u0026amp; fit note:\u003c\/strong\u003e Relaxed fit. Size up for an oversized look, true to size for a standard fit.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Black \/ S","offer_id":48800109527296,"sku":null,"price":49.99,"currency_code":"USD","in_stock":false},{"title":"Black \/ M","offer_id":48800109560064,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48800109592832,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48800109625600,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/files\/Screenshot2026-06-03at6.06.20PM.png?v=1780631921"},{"product_id":"men-nuovo-inizio-t-shirt","title":"NI Circle Logo Tee","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe classic. In every color\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e The NI Circle Logo Tee is the brand's most versatile piece — a clean, heavyweight everyday tee with the signature Nuovo Inizio circle monogram printed at the left chest. Minimal enough to wear anywhere, branded enough to say everything. Available in five colorways including Forest Green, Black, Sand, Cream, and Coral — collect them all or start with your color.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSignature NI circle monogram at the left chest\u003c\/li\u003e\n\u003cli\u003eHeavyweight cotton — substantial feel, clean drape\u003c\/li\u003e\n\u003cli\u003eRelaxed fit — not boxy, not fitted. Just right\u003c\/li\u003e\n\u003cli\u003eAvailable in Forest Green, Black, Sand, Cream, and Coral\u003c\/li\u003e\n\u003cli\u003ePre-shrunk — true to size after washing\u003c\/li\u003e\n\u003cli\u003eUnisex — worn by everyone in the NI community\u003c\/li\u003e\n\u003cli\u003ePairs with NI Heavyweight Shorts for a full streetwear look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSize \u0026amp; fit note:\u003c\/strong\u003e Relaxed unisex fit. Size down for a fitted look, true to size for a relaxed drape.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Green \/ S","offer_id":48800120701184,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Green \/ M","offer_id":48800120733952,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Green \/ L","offer_id":48800120766720,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Green \/ XL","offer_id":48800120799488,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ S","offer_id":48800120832256,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ M","offer_id":48800120865024,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ L","offer_id":48800120897792,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ XL","offer_id":48800120930560,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ S","offer_id":48800120963328,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ M","offer_id":48800120996096,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ L","offer_id":48800121028864,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ XL","offer_id":48800121061632,"sku":null,"price":49.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/files\/Screenshot2026-06-03at6.09.57PM.png?v=1780632264"},{"product_id":"ni-socks","title":"NI Everyday Crew Socks","description":"\u003cp\u003e\u003cstrong\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cmeta charset=\"UTF-8\"\u003eRep the brand from the ground up\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e The NI Everyday Crew Socks bring the signature monogram to your everyday essentials. A premium comfort blend with the bold NI logo knitted directly into the fabric — not printed, not ironed on. Worn peeking out of sneakers, pulled up with your NI set, or gifted to someone who needs to discover the brand. The most affordable way to wear NI every single day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBold NI monogram knitted into the fabric — not a print\u003c\/li\u003e\n\u003cli\u003e75% Cotton \/ 22% Polyester \/ 3% Elastane — soft, stretchy, breathable\u003c\/li\u003e\n\u003cli\u003eOne size fits most — unisex\u003c\/li\u003e\n\u003cli\u003eCrew length — sits above the ankle\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePerfect standalone gift or add-on purchase\u003c\/li\u003e\n\u003cli\u003ePairs with every NI product in the lineup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSize \u0026amp; fit note:\u003c\/strong\u003e One size fits most. Unisex — fits men's US 6–12 and women's US 5–11\u003c\/p\u003e","brand":"My Store","offers":[{"title":"White","offer_id":48800128532736,"sku":null,"price":9.99,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":48800128565504,"sku":null,"price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/files\/Screenshot2026-06-03at6.19.58PM.png?v=1780633166"},{"product_id":"ni-machine-men-shorts","title":"NI Circle Logo Short","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe perfect pair to everything\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e The NI Circle Logo Short is the streetwear essential that ties the whole look together. A relaxed heavyweight drawstring short with the signature Nuovo Inizio circle monogram printed at the thigh — the same logo as the NI Circle Logo Tee, designed to be worn together. Soft, substantial, and effortlessly styled. This is your go-to short all summer long.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSignature NI circle monogram at the thigh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHeavyweight cotton — substantial feel, clean drape\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRelaxed fit with adjustable drawstring waist\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAbove-knee length — versatile and flattering\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAvailable in Forest Green, Black, Sand, and Coral\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePairs perfectly with the NI Circle Logo Tee as a matching set\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSide pockets — functional and clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSize \u0026amp; fit note:\u003c\/strong\u003e Relaxed fit. True to size for a standard look, size up for an oversized feel.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Green \/ S","offer_id":48800134070528,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Green \/ M","offer_id":48800134103296,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Green \/ L","offer_id":48800134136064,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Green \/ XL","offer_id":48800134168832,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ S","offer_id":48800134201600,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ M","offer_id":48800134234368,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ L","offer_id":48800134267136,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Beige \/ XL","offer_id":48800134299904,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ S","offer_id":48800134332672,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ M","offer_id":48800134365440,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ L","offer_id":48800134398208,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false},{"title":"Pink \/ XL","offer_id":48800134430976,"sku":null,"price":39.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/files\/Screenshot2026-06-03at6.13.34PM.png?v=1780633498"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/7168\/7168\/collections\/Screenshot_2026-06-07_at_2.19.14_AM.png?v=1780816487","url":"https:\/\/nuovoinizio.com\/collections\/mens.oembed","provider":"NUOVO INIZIO","version":"1.0","type":"link"}